NDIDI ORIJI has been advertising and production counsel in the West Coast Entertainment group of NBCUniversal, Inc. since September 2010. From August 2008 to September 2010, Ms. Oriji was counsel in the Intellectual Property group of the NBCU legal department, focusing on advertising and promotions.  Before joining NBCU, Ms. Oriji was an associate in the Entertainment Department of Loeb & Loeb, LLP for two years where her practice areas included entertainment, advertising, marketing and promotions and emerging media law.  Prior to Loeb & Loeb, Ms. Oriji spent two and a half years as an associate at Paul, Weiss, Rifkind, Wharton & Garrison LLP, in New York where she specialized in corporate mergers and acquisitions. Ms. Oriji graduated from New York University School of Law in 2003.  The summer after her first year of law school, Ms. Oriji was a legal aid intern at the Peking University Center for Women's Law Studies and Legal Services in Beijing, China. Ms. Oriji's practice areas include advertising, production and intellectual property.  She counsels NBCU, its cable networks (including Bravo, Oxygen, USA and Sy-Fy), digital properties (including NBC.com and iVillage), and its owned and operated local stations on a number of legal issues with respect to their advertising activities.  In her spare time Ms. Oriji enjoys performing improvisational and stand-up comedy.  Ms Oriji is a member of the New York City Bar Association and the Nigerian Lawyers Association.