Christopher Cole is a Partner at Crowell & Moring. He is the co-chair of the firm's Advertising & Product Risk Management Group in the Washington, D.C. office, which was named as a Law360 Practice Group of the Year for Consumer Protection in 2013. Chris practices complex commercial litigation and is well-known for defending companies accused of false advertising and deceptive or unfair trade practices. He handles investigations and litigation before the Federal Trade Commission (FTC) and other agencies. And, he has successfully resolved dozens of matters before the National Advertising Division (NAD) and the National Advertising Review Board (NARB), where he has achieved some of the most notable results for his clients in that forum over the last decade. As part of his work for advertisers, Chris regularly advises regarding the development, substantiation, approval, and defense of advertising campaigns. Chris also handles many other types of cases, including consumer class actions, unfair competition, intellectual property, commercial litigation, and government enforcement proceedings. Chris's clients include some of the world's leading companies in industries such as food and beverages, media and telecommunications, and consumer products. He frequently represents companies that have difficult product development, reputational, and marketing concerns that require multifaceted regulatory or litigation solutions. Chris has been ranked among the top false advertising litigators in the country for many years by Chambers & Partners, which has in various editions quoted clients who have described him as a "superstar," "incredibly responsive," "outstanding," "cost-conscious," "hard-working," and have said that he "gets to the heart of the concept quickly and understands the advertising motivation in relation to the law." He is a vice-chair of the American Bar Association's Section of Antitrust Committee on Advertising Disputes and Litigation and an editor of the ABA's major treatise on Consumer Protection Law and Developments.