The Best Offense is a Good Defense—Bolstering Compliance Programs and Substantiation Practices
Judy Woodford Ph. D.
Group Leader – Global Technical Claims
Kao USA, Inc.
Maria W. Votsch
Counsel
Sprint Corporation
David J. Calevski
General Counsel
Suarez Corporation Industries
Barry M. Benjamin
Partner
Kilpatrick Townsend & Stockton LLP
- Discussing best practices for ensuring proper advertising in traditional media (i.e., print, radio, and television)
- Safeguarding against misuse of digital advertising mediums
- Examining the FTC guidelines—what is clear and where is there room for confusion or possible enforcement?
- Understanding the Digital Advertising Alliance’s selfregulatory framework regarding online behavioral advertising
- Highlighting and deriving lessons from disputes related to data security and online or mobile advertising
- Demystifying how to make proper disclosures and disclaimers while using space constrained mediums (e.g., Twitter)
- Discussing the proper use of endorsements and testimonials
- Establishing checks and balances to ensure employees engage in proper online conduct
- Balancing speed to market with proper claim substantiation
- Building an evidentiary stronghold to defend against attacks on your claims
- Determining when to conduct market research
- Developing consumer behavior and psychological evidence
- Administering a clinical study
- Tracking the benefits and detriments of internet surveys
- Using consumer perception data
- Avoiding practice pitfalls relating to environmental, green, and health benefit claims
- Determining the best protocols for consumer testing and identifying industries with established protocols
- Distilling lessons from recent advertising challenges and any revealed weaknesses in substantiation processes
- Best practices for policing misuse of a company brand or misleading statements about a product
- Working with market researchers and experts to debunk competitor’s claims