In-House Perspective—Choosing a Forum for Disputes; Managing Litigation Costs; Techniques for Training or Monitoring Employees; and Adapting to the Specter of Class Action Litigation
Ruth Lebed
Corporate Counsel
S.C. Johnson & Son, Inc.
Lynne Bezikos
Senior Counsel
Philips Electronics North America Corporation
Andrew Sacks
Vice President, Legal
T-Mobile USA
David J. Calevski
General Counsel
Suarez Corporation Industries
Jennifer Malloy
Senior Counsel
Guthy-Renker LLC (Santa Monica, CA)
David G. Mallen
Partner
Loeb & Loeb LLP (New York, NY)
- Determining where to bring an advertising dispute—arbitration, NAD, FTC, or federal court?
- Anticipating the effects and needs of bringing a dispute
- Budgeting for experts
- Preparing for counterclaims
- Steeling your company for the possibility of PR blowback
- Discussing what constitutes a “win”
- Safeguarding against claims of deceptive advertising
- Tips on educating employees on regulations and guidelines
- Establishing systems for monitoring employee’s online promotional activities
- Acknowledging the elephant in the room—private class actions
- Evaluating claims and defenses in light of what might be attractive to the plaintiffs bar
- Discussing the need to budget at the outset of a challenge or investigation based on the possibility of subsequent class action litigation
- Controlling costs during litigation
- Minimizing the burden of discovery
- Working effectively with experts
- Advising outside counsel on how better to support in-house counsel
- Top 5 issues that in-house counsel want their outside counsel to think about
- In-house pet peeves and concerns with outside counsel