Battle of the Experts—Deploying the Proper Scientific Methodology for Supporting or Challenging Claims
Robert N. Reitter
Claim Substantiation & Advertising Perception Services & Consulting
Bruce Isaacson DBA
MMR Strategy Group
Daniel M. Ennis Ph. D.
The Institute for Perception
NERA Economic Consulting
This exclusive panel of expert witnesses will examine the methodology behind properly formulated surveys, as well as explore effective strategies for presenting scientific evidence to the decision-maker and for attacking an opponent’s scientific evidence. The panel will describe the principles that support various types of surveys, and use real world examples to explain how these principles are executed and evaluated.