Apple Pay Case Study: The Mobile Payment Service That Everyone Has Been Waiting For, With Analysis on the Legal and Compliance Ramifications of Near Field Communication (NFC), Radio-Frequency Identification (RFID) and Tokenization

March 26, 2015 9:10am

Barrie VanBrackle
Orrick, Herrington & Sutcliffe LLP

Susan Herbst-Murphy
Senior Industry Specialist (Payment Cards)
The Federal Reserve Bank of Philadelphia

Chris Daniel
Paul Hastings LLP

  • The potential effects of Apple Pay on the payments ecosystem
    • Card networks, banks, processors, retailers/merchants and consumers; Mobile payments at POS
  • The user experience
  • Technologies underlying Apple Pay
    • Tokenization; Near field communication; RFI
  • The potential legal ramifications for Apple as a company
    • Does this make them a ‘financial institution’ or ‘service provider’ subject to regulation by the CFPB?