Find solutions to the challenges of substantiating claims in this new era of advertising

Join us at ACI’s 3rd annual Advertising Claims Substantiation Forum in New York City as our faculty of advertising industry stakeholders, government enforcers, consumer protection groups, and counsel guide you through the latest happenings and common challenges in advertising claims substantiation.

Direct-to-consumer promotion through multiple channels of communication and social media platforms have taken over and changed the way we advertise. However, advertising’s core tenant of claims substantiation is an unwavering constant. As such, it is of critical importance to ensure that the proper claim substantiation exists within these new, dynamic, and constantly evolving modes of communication.

2020 Agenda Highlights

Think tanks on how to substantiate claims in the evolving era of social media, influencers, and native advertising with:

Jennifer Malloy

Associate General Counsel

Limor Robinson Mann

Chief Oral Care Marketing Counsel
Colgate-Palmolive Company

Mikhia Hawkins

Senior Counsel

Deborah Connor

Zoila Mena Harpin

Assistant General Counsel


Ad correction and crisis management war room with:

Ann Hirsch

Vice President and Associate General Counsel

Svetlana N. Walker

Associate General Counsel, Baby & Child Care
Kimberly-Clark Corporation


Symposia on the new enforcement priorities of government and consumer watchdog groups with:

Christopher Miller


La Toya Sutton


Angela Tiffin

Senior Attorney

Deborah Connor

John Abel

Senior Deputy Attorney General
Pennsylvania Office of Attorney General

Christina Poturica-O’Neill

Senior Legal Associate

Shannon Smith

Senior Assistant Attorney General and Chief of the Consumer Protection Division
Washington Office of the Attorney General


We’re here to help you navigate this challenging new advertising landscape, and address the puzzlement of:

1 Promotional claims made by celebrities and influencers

2 Evolving FTC and NAD requirements

3 Supporting product claims in a virtual environment

4 Product pricing claims

5 Differing standards for international advertising claims

6 Changing CARU guidelines for a child audience

7 Proper usage of country of origin claims

8 Environmental claims

Differentiating the substantiation requirements for manufacturers and retailers

10 Ad correction post-release


Learn from and network with top professionals from:

  • 3M
  • Avon
  • Colgate-Palmolive
  • CRN
  • FoodScience Corp.
  • GoDaddy
  • Hilton
  • Kimberly-Clark
  • Pernod-Ricard
  • Petco
  • RB Health
  • Sprint
  • Viacom
  • Xymogen

Register now to take advantage of our Early Bird Rates!


Obtain additional insights at our workshops:

A. Advertising Claims 101 – The Building Blocks of a Successfully Substantiated Advertising Claim …and as a bonus for those of you who work with FDA-regulated consumer products, we are pleased to offer our Working Group on

B. Substantiating Claims on FDA Regulated Consumer Products – Proper Steps for Ensuring Claims on OTC Drugs, Food, Dietary Supplements and Cosmetics



“Excellent content. Extremely relevant for current work.”

Donald Becker, Assistant General Counsel, Turning Point Brands, Inc.

“The conference was just awesome! From the speakers to the visual presentations it was a very informative and amazing conference to network and learn.”

Aaron Walters, Senior Coordinator, Advertising Standards & Emerging Media, Viacom


In-house counsel and business executives responsible for:

  • Advertising and Promotion
  • Marketing and Advertising
  • Social Media
  • Digital Marketing/Communications
  • Corporate Communications
  • Interactive Marketing
  • Entertainment/Media
  • Emerging Technologies
  • Brand Management and Development
  • Crisis Communications
  • Public Relations
  • Intellectual Property
  • Privacy

Outside counsel with practices in:

  • Advertising
  • Marketing
  • Retail Law
  • Entertainment/Sports/Media
  • Privacy
  • Intellectual Property
  • Technology and Digital Media

Event Contacts

Sponsorship Opportunities:

American Conference Institute
Email Us

Media Partnership Opportunities:

Andrea Sachs
Email Us

Programme Information and Speaking:

Marc Gerstein
Email Us